Self Promotion
One way I thought I could learn more about branding is to produce some branding myself.
Below is the last project I produced in Level 4, which was essentially a self promotion project:
One thing I have learnt from branding is that it should be ubiquitous. The more consistent things that can be designed, the better. Letterheads, mail shots, and stationary are an obvious choice, however I have produced none of those above. I wanted to give the obvious choices a go at designing, as it was something I felt I did not gain enough experience doing in first year.
I also feel the above image is flat and not very true to reality, so I wanted to consider the way in which I could visualise the branding I produce.
Below is the result:
I used a few Photoshop tutorials to work out how to visualise my designs realistically.
Overall I am proud of the outcome, and feel that learning to produce effective mockups will really aid the way I can both design and present ideas taken forward.
The Stowawayz (not completed)
The Stowawayz are a contemporary acoustic duo, consisting of Roxanne Blackham and Phoebe Bretton. Roxanne is a classmate at LCA, so I worked with her to produce business cards for her to hand out.
Possible front and back designs:
Louise Leadbeater Commercial Property
Louise Leadbeater is a surveyor with commercial and city experience, but is now working free lance, to give a more personal approach to surveying property. I am working with Sue King, a free lance graphic designer (and neighbour) to start up the business as a brand.
I have been working on this for a few weeks now, and have had several meetings in order to develop ideas. Sue and I have decided to work independently, until an idea is chosen.
Below:
The two documents below show work that I have sent to Louise Leadbeater, and discussed over meetings. The first PDF shows the development of one concept - using the two L's in Louise's initials to act as corners. This idea came from the idea that Louise works with lots of square space, in terms of measurements and Excel spreadsheets.
